Hey Now! Media 2012 Poster

Overview

The poster was designed to introduce Hey Now! Media to the market. It was sent as a direct mail campaign to medium and small local businesses who might have a need for the services offered. Red and white are the principle colors as red is associated with energy, and the company name and concept are young and energetic. The color white is associated with cleanliness and modernity. The copy worked with this color scheme to create a cocky and confident personality for a new business driving into a saturated market. The piece folds up into an A6 envelope and the reader is greeted by the tag “Welcome to New Cleveland” with the idea that this business is changing the landscape of the city. The copy and use of negative space allows for easy reading and bold statements that are engineered to draw interest from Hey Now! Media’s target market. As the reader unfolds the piece, the inside clearly defines there services and contact information with an effort to simplify the reader experience.

Things we did

Graphic Design
Copywriting
Marketing