A positioning statement is a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand.

Hey Now! Media crafts positioning statements that include the following:

  • Identify your target market

  • Succinctly describe how your brand or product benefits customers in ways that set you apart from your competitors.

  • Give a frame of reference for the segment or category in which your company competes.

  • Create compelling reasons to believe. This is a statement that provides evidence and reasons why customers in your target market can have confidence in your differentiation claims.

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