The first step in our process is the Kick-Off Meeting. This is the meeting where our teams will meet and exchange questions to make sure everyone is on the same page. We introduce our team, process and discuss logistics around how the project will run.
By learning about you and your business, we compartmentalize the information we uncover about you, your target audience, and your potential opportunities. We dig deeper into the problems you solve for your clients, existing alternatives, their buying habits, likely searches, and trigger events. The information that we gather based on your business needs will lead to specific strategies tailored for your business. This tool not only helps to guide the development of your marketing game plan but it will also help streamline the way you, your staff and your customers begin thinking about and communicating about the company.
Why? It is a crucial step for everyone in the company to have the same message around who the company is, what their vision and goals are, who they target and how they service them. It streamlines the awareness of purpose and mission at the company and gets everyone involved on the same page.
How? We conduct interviews, discovery meetings and We dig deeper into the problems you solve for your clients, existing alternatives, their buying habits, likely searches, and trigger events.
What? Business Snapshot, a concise one page document that communicates who you are, who you target, what services you provide and the challenges you face.
During the Brand Accelerator we analyze an immense amount of data about your company. We do this through detailed auditing of all digital platforms. We look at all digital platforms; website, social media, email, marketing software, CRM, Sales Software, Inventory, etc. With this information we are able to identify your visitor’s behavior and issues in your message strategy. This allows you and your team to make strategic changes in your company based on actual data to enhance your website or content which will improve your results.
During the research phase we look at your industry, competition, target demographics, behaviors and other key indicators that will provide insights into opportunities for growth for your company. The research culminates in the creation of buyer profiles and personas. Creating buyer profiles and personas allows you to tailor your sales approach and develop a clear understanding of how to target your product and services to your ideal customer. We will build a matrix of good fit industries (profiles) and the kinds of people specifically (personas) to engage. Buyer personas are the building block for any business. If we can help identify the pains, goals, and challenges of your customers, as well as where they are going for information, you and your team will have the capacity to fill the gap with great detail and clarity as a resource - and not a sales gimmick. This specific customization of your marketing strategies to meet the needs of your buyers is vital to help your company keep the lead pipeline full. This marketing process will improve lead generation which in turn will help build your company's success.
During this step we develop a strategy that outlines how your audience will experience the brand. This will include what the brand should be known for and the overall direction we will take with the brand. We create a brand personality, brand language and brand voice crafted around resonating with the target demographic. Your brand strategy will consist of a strategy overview, messaging, positioning, brand voice and value proposition.
One of the biggest missed opportunities we see in business is when someone has a great idea and great service or product, but they fail to tell the story in the right way to the right people. We outline a message hierarchy, highlighting what, and how, to discuss your messaging with your audience. This approach goes through identifying value propositions and establishing how to appropriately convey the wants, needs, and features of your products or services. This also must be tailored to the personas outline in the previous weeks, or it’s a total miss. We’ll end with an outline of 3 possible campaign options for moving forward.
During this step we review all resources and materials created during the Brand Accelerator and strategize around your full marking game plan. This is an outline of a full inbound marketing campaign, from social media, keyword selection and optimization, blogging, offers, workflows, and more. We’ll share a strategic campaign tailored around your buyer’s journey - How to help prospects navigate through the awareness, consideration, and decision stages of their buying cycle with you. This campaign includes a twelve week detailed guide of twenty-four SEO focused blog post outlines, social outlet recommendations, email workflow automation, and premium awareness offer outlines. These marketing strategies will help ensure that you reach your ideal buyer persona and maximize revenue streams.
Prior to launching any marketing our team will go through all of your digital platforms to ensure they either exist and/ or are set up properly. If we find that any platform necessary to execute the strategy provide is missing we will set-up the platforms at that time.
The final step is training you how to use the new software. While we will be the ones actively managing and deploying your campaigns, it’s important that you are able to use your new tool for reporting and management purposes. We will fully train you (as much or as little as you’d like) to make sure you’re ready to hit the ground running.
1163 East 40th Street, Suite 210
Cleveland, Ohio 44114
Want to work with us? firstname.lastname@example.org