Our program continually puts helpful resources in front of your potential customers so that when they are trying to solve their problems and start researching online, they realize you can help them. These resources are linked together to help the audience find more useful information that they may be looking for.
Over time, search engines learn that you have the most helpful resources online and start to steer large volumes of organic search traffic to your site based on your ability to answer all of the audience's questions ...
... and that's how you become a thought leader online!
Brand Accelerator Program™
Every Branding for Growth™ project starts with our Brand Accelerator Program™. During the Brand Accelerator Program™, we dive into the value you provide as a company, who your best-fit customer is and what challenges they face. We define the buyer personas and profiles that your company best serves, along with strategic campaign initiatives to reach this audience.
Every Branding for Growth™ project starts with our Brand Accelerator Program™. During our Brand Accelerator Program™ we dive into the value you provide as a company, who your best-fit customer is and what challenges they face. We define the buyer personas and profiles that your company best serves, along with strategic campaign initiatives to reach this audience.
We define the buyer personas and profiles that your company best serves, along with strategic campaign initiatives to reach this audience. A major focus of our Brand Accelerator Program™ is crafting the best marketing plan possible to achieve your business goals.
It is during this stage that we will sometimes recommend a Visual Identity package to refresh the logo, colors and design. Depending on the status of the Website we determine if a new site is require and we also evaluate your sales process through the same lens to determine the balance of Sales and Marketing initiatives to help your business grow.
We also complete technical set up during our Brand Accelerator Program™ so that our team is ready to get started immediately should your company decide to move forward with one of our Branding for Growth packages.
Following our Brand Accelerator Program™ We Offer:
After the Brand Accelerator Program™, sometimes we will take the first step of developing a Visual Identity for the brand. This step involves logo design, color palette development, along with fonts and textures. The Visual Identity becomes the foundation for all design assets in the brand.
For sales teams looking to improve efficiencies and processes, Sales Enablement is our process to define your sales pipeline and align it with industry best practices and tools to close sales at a higher velocity.
Once a strong Visual Identity is in place we’ll start designing your new website. It will be built as a tool to provide value to your audience and help you convert at a higher rate online. It will also be the platform that enables you to achieve your goal of becoming well-known in your industry by housing all of the valuable content that gets created as part of the Branding for Growth™ program.
The final, and ongoing step of the Branding For Growth™ program is launching all of the campaigns and linking them all together to build out a library of resources that truly position you as a thought leader in your industry. The campaign resources become sales and marketing tools that continuously drive leads and help your team convert sales.