Zeus came to us ready for growth! The had very little web presence and the website they did have, did not tell much of a story about who they were, and why you would work with them. Furthermore, it wasn't clear HOW to work with them either.

We started by developing messaging and positioning around Zeus being the easiest option supplier for procurement teams in the electrical infrastructure sector.

We then refreshed their existing visual identity to communicate this message. We created something that showcased the Global Supply Chain that Zeus taps into, while providing a fresh, modern take on their current brand.

We refined the color palate but kept it similar and introduced a new font as well, spending time on selecting the right font to communicate partnership and peace of mind, while staying modern and industrial. The logotype achieves this by the altered Z and E in ZEUS.

If you look closely, you will notice the icon is not necessarily a lightning bolt, but rather the silouhete of the electrical transformer itself.