Thought Leadership Retainer
We build out a library of resources that truly position you as a thought leader in your industry and deploy those resources to your audience through monthly and quarterly content marketing campaigns.
Attract
Keyword Research
Hey Now! Media will conduct keyword research to identify 300-600 best fit keywords. These keywords will be used in both our paid campaigns, content marketing and general SEO efforts.
On-Page SEO
On-Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to the content and HTML source code of a page that can be optimized. All blogs, pages and website content will be optimized for the keywords we create during our keyword research process.
Pillar Page
A pillar page is an un-gated piece of content that takes a deeper dive into a subject or topic than your standard blog does. A Pillar Page is a strong way to rank for specific topics, rallying around clusters of blogs that lead back to the pillar page. We will create 1 pillar page per thought leadership topic.
Blogging
We will craft 4 blogs per month that lead back to the pillar page.
Social Media + Google Ads
Hey Now! Media will run your LinkedIn presence. We will post blogs and run content campaigns on the platform organically. We will also run paid LinkedIn Ads that drive users to the content campaigns as well. The scope of work allows for an ad spend of $500-$3,500 per month. We will create 1 quarterly ad and 1 monthly ad.
Convert
Content Offer
A content offer is a piece of content, such as a white paper, case study, ebook or webinar, that requires the user to provide data, like an email or phone number, in order to access the content. The content offers help position the company as the best educator and thought leader in the industry, and are also a strong lead generation tactic. We will create 1 content offer/quarter.
Conversion Path Building
Hey Now! Media will create segmented lists, forms, thank you pages and landing pages for all campaigns. Through this conversion path we will gather data to craft content specific to our audience, this includes lead flows.
Paid Ads
In order to convert visitors to our website into leads, we can run a paid lead ad to collect emails and generate leads. Additionally, we can re-target anyone that visited the pages we drove traffic to in the Attract phase but did not fill out the form and show them an ad on social media to stay top of mind and improve the conversion rate. Our goal with this ad will be to get the audience who has already been to our website, but has yet to fill out a form, to give us an email.
Close
Database Segmentation and Management
Hey Now! Media will create segmented lists within marketing software. We will use conversion paths to segment the database and manage each segment. Our campaigns and content will be strategically crafted to target specific segments within the database.
Email Marketing
Hey Now! Media will run email marketing campaigns around the content we create. We will deploy a monthly newsletter that curates our blogs and other content. Additionally, we will send emails each time a new campaign launches.
Lead Nurturing Campaigns and Workflows
We will also develop and deploy lead nurturing campaigns and content to nurture prospects and leads further down the funnel. This will include development of the content and creation of the workflows. This will help qualify them for your team. We can also use automation to pass leads to your team when we determine they met the criteria of a qualified lead for the company. We provide lead nurturing reports weekly. We will collaborate with your team to set up parameters specifying when to transition leads to your team.
Paid Ads
Once we have a database of leads we can run a paid ad against that database. We will also re- target the visitors who came to the website multiple times with an ad to drive them back to a final decision stage piece of content or call to action and remarket to traffic that has visited specific product or decision stage pages on your competitors websites.
Ready To Work With Us?
Fill this out — we would love to learn more about your business.
CONTACT
hello@heynowmedia.com
216.273.6662
VISIT
1163 East 40th Street, Suite 210
Cleveland, Ohio 44114