In 2017 Millennia Companies acquired Ohio’s tallest building, the 57-story Key Tower office building, with a vision to make the experience more lively, modern and welcoming for current and incoming occupants. Bringing significant investment to the lobby, outdoor plaza, fitness center and attached Marriott hotel, Millennia Companies transformed Key Tower into Cleveland’s premier office tower. Hey Now! has had the privilege of leading the rebranding process and serving as Millennia’s trusted marketing partner helping the tower thrive.
We started by defining Key Tower’s brand strategy. The brand embodies “Midwest Luxury”. It’s a blend of West Coast forward thinking and fun, East Coast prestige and luxury, and Midwest warmth and approachability. Key Tower is a world-class building blending innovation with traditional luxury, building an office culture that is making headlines.
We created a versatile and timeless, instantly recognizable logo for Key Tower that is functional in all applications big and small. It has been produced in countless places from tiny promo items, to frosted glass to large format signage.
Gold leaf, pantone selections, custom die-cuts and rounds of print trials to get the details right - that’s what luxury is all about. We take pride in bringing Key Tower’s vision to life both in print and online.
“Being able to go back and forth with one another and create that really special look and feel has been really valuable over the years”
We joined forces to create city-wide campaigns that attract major audiences for events and attractions, building a culture that attracts occupant’s into the office in a post-covid world. Key Tower is 97% occupied while their local and national competitors are struggling.
