Move to Cleveland is a new Cleveland organization formed to attract modern orthodox Jewish families to Cleveland. We were tasked with creating a vibrant new brand and website that matched the energy of the community and put Cleveland on a pedestal as the best place to live.
Through the logo design process we landed on a mark that includes a smile shape. We were inspired by its versatility - it can be used as a graphic element over photography, form a mark similar to a smiley and even be blown up large as a mask to create interesting effects.
The bright color palette is a reflection of the city and the families who enjoy its countless amenities. We helped Move To Cleveland build a color palette that is instantly recognizable, exciting and inviting.
To activate the brand we designed everything from business cards to billboards. T-shirt designs were created for use at events, folders for meetings and fliers to hand out all over target cities.
“By the end of our first summer after launching, we successfully moved over 40 families to the Cleveland Area!
Tamar Popoku-Smith, Move to Cleveland, Marketing
The brand and website have successfully supported the mission to attract and build this local community.
