Re-Sources provides IT storage, installation and maintenance services to hospitals and corporations in Northeast Ohio. Under new ownership, Re-Sources came to Hey Now! looking to rebrand, create a new website and develop a strong foundation for future marketing and sales efforts.
We helped Re-Sources create a new brand and website to be platform for exponential sales growth. The brand is infused with brand elements that differentiate from legacy companies in the industry and make it feel like a modern organization positioned to support technology challenges.
To activate the new brand, we designed and sourced new uniforms, business cards and sales materials. We help manage vendor relationships and make it easy for Re-Sources to bring the brand to life!
Digitally the brand was launched on social platforms and Google with a strong brand identity carrying through all platforms. Page descriptions, copy, banners and graphics were all created to help the brand come to life online defining a new era of Re-sources.
A new website was the cornerstone of the brand launch. We developed a website that very clearly communicates their sometimes-complex service offerings to make their value proposition strong and easy to understand with a goal of establishing credibility and trust. The results have helped Resources land new business and significantly grow in their first year under new ownership.