After 3 years of growth, The Van Aken District was struggling to reach new markets and attract patrons from surrounding communities. Additionally, their website was not delivering results and their system for outreach and communication was falling flat. We collaborated to implement a comprehensive marketing plan that has reignited the district, boosting foot traffic and sales!
Our initial task was to redefine the brand and bring it to life online. We elevated and reimagined the brand creating a new standards guide that streamlined execution across all Van Aken’s communication channels.
Print design and sign vendor support has helped Van Aken District implement strong marketing signage on-site in a streamlined easy way. We manage print design, ordering and installation as required to promote events and specials.
We designed and developed a new website to showcase the experience at the district and help attract visitors. The new website is optimized to attract the community to all the events, merchants and exciting happenings at the district!
“Hey Now! stepped in when our marketing coordinator left. They took over the entire marketing operation, easily integrating with our community and have enhanced everything we do, including the outcomes and results."
Since launching the new website we have increased website traffic by nearly 500% through a combination of improved SEO and our marketing campaigns. Additionally, we helped Van Aken District create a newsletter and build a database. In just one year we built a database of over 5,500 opt-in contacts and continue to deliver a monthly newsletter with over 50% open rate.
