Jordan Yates came to us with an a large following on social media, helping bridge the gap between marketing and technical topics typically on prevalent to engineers. She hosts a podcast, posts education videos, and provides her follows tips and tricks on how to implement marketing in the industrial world.

As her following grew and the value she provided increased, the demand for her to consult and provide a product of her own became undeniable.

She came to us as Jordan Yates Marketing, which we quickly refined to Yates. Marketing and begin strategizing around how we can tell the story around the unique combo of engineer + marketing expertise.

We developed positioning, messaging and a brand identity that brought Jordans personality to life. The brand is modern, clean and simple, but yet bold and elegant. It has its balance of warmth and engineered precision, using the circle as the primary shape.